As we all know, the traditional offline hardware market often forms simple cooperative relations with traders by means of shop sales and leasing. For hardware companies, this method is financially pressured and simple to operate. However, there is also the inability to better attract the entry of brand resources. Compared with the new channels of e-commerce, the traditional channels use offline agents to cooperate with various hardware distributors, which puts a lot of financial pressure on hardware companies. It is necessary to maintain a large maintenance team of dealers, and constantly coordinate various regional dealers, which puts a lot of pressure on management at the same time.
With the rise of e-commerce, as of the end of 2013, the transaction scale of China's e-commerce market reached 10.2 trillion, a year-on-year increase of 29.9%. Among them, the B2B e-commerce market transaction volume reached 8.2 trillion yuan, a year-on-year increase of 31.2%. The transaction scale of the online retail market reached 1.8851 billion yuan, a year-on-year increase of 42.8%. The top ten provinces (including municipalities directly under the Central Government) are: Guangdong, Jiangsu, Beijing, Shanghai, Zhejiang, Shandong, Hubei, Fujian, Sichuan, Hunan. As of December 2013, the direct employees of e-commerce service companies exceeded 2.35 million. The number of employees indirectly driven by e-commerce has exceeded 16.8 million. Let hardware companies see new business channels,
E-commerce has practical significance for hardware and tool companies.
1 E-commerce does not distinguish between regions and regions, which can break geographical restrictions and make it more convenient for hardware companies to reach end users.
2 The week of electronic payment accompanied by the development of e-commerce can relieve the pressure on corporate capital flow.
3 Through e-commerce, the enterprise has reduced the sales link of hardware tools, which can provide customers with the most affordable price and greatly reduce the management cost of the enterprise.
4 E-commerce also provides a platform for the majority of hardware and tool companies to show themselves, which can better shape their own image.
Hardware tool enterprise touch net problem
1 With the current vigorous development of the Internet, various platforms have stepped on it, which has caused confusion for companies in choosing partners. Most companies can only judge whether they are good or bad by their reputation.
2 The development of e-commerce will inevitably be inseparable from the training of talents. With the current strength of hardware and tool enterprises, it is difficult to solve the cost and management of establishing an e-commerce department alone. It is more dependent on partners. However, there are many customers of related network companies. Go all out to help the business operation is unknown.
3 The current rapid development of the mobile Internet has far surpassed that of the traditional Internet, but in the mobile app market, there has not yet been an app that specializes in serving hardware and tool companies. More companies rely on WeChat and mobile websites for simple publicity. It is far from satisfying the needs of corporate display and transaction. Wang Xizhong, CEO of Netlink Business, pointed out that “Currently, network service companies make more profits by collecting production fees for making websites, but companies are more concerned about the increase in sales and customers that e-commerce brings to their companies. With the increase of current services, it is difficult to meet the needs of enterprises. Netlink Commercial has launched the Shanglutong service to help enterprises make transactions. It does not charge production fees and only collects commissions after the transaction, so as to truly help enterprises sell online."
China's hardware tool industry has developed from the last century to today, and its marketing characteristics have roughly gone through four distinct stages, namely product marketing, standard marketing, service marketing, and brand marketing. To sum up, there will be more hardware and tool companies that will test the waters of e-commerce.